Willow Toner

This brand is owned by a majority of women. This includes everything from a small one-woman shop to a larger company where more than 51% of women make up the ownership team.

Cruelty Free is a certification process through PETA that labels products that are not tested on animals. All companies that are included on PETA’s cruelty-free list have signed a statement verifying that they don’t use ingredients or create finished products that help conduct or pay for any tests on animals.

This product was made in the United States. Buying locally made items helps to reduce harmful emissions that result from transportation during and after the production process. Purchasing products made in the United States also ensures that the items are produced in ways that meet strict safety and labor standards.

The OEKO-TEX® Standard 100 is a global independent certification system that regulates the use of harmful chemicals for yarns, fabrics, and finished textiles. Products with this certification meet rigorous environmentally friendly standards, as well as human-ecological health standards. OEKO-TEX® also creates standards based on the item’s proximity and sensitivity of the skin. For example, OEKO-TEX® holds baby clothing to a higher standard than an outer coat. For a product to earn this certification, all parts of the product must meet the criteria, including parts of clothing such as buttons, linings, threads, etc.

Parabens are synthetic chemical preservatives, commonly used in beauty products like shampoo, lotion, and deodorants. Parabens can accumulate in your body, and have been linked to hormonal disruption and reproductive problems. In studies of breast cancer patients, parabens have been found in the tissue of cancerous tumors. If you want to avoid Parabens in your beauty products, keep an eye out for methylparaben, propylparaben, butylparaben, and ethylparaben in the ingredients list.

Phthalates are found in toys, electronics, personal care products, plastic wraps, containers, and more. These petroleum based chemicals help soften plastics, and bind fragrances to perfumes, deodorants, creams, and other personal care products. Phthalates are are not chemically bound, meaning they can easily get released into the air, water, or your body, just by using the products as intended. Phthalates have been found to disrupt the endocrine system, which can cause reproductive damage, hormonal imbalances, infertility, mood changes, metabolism changes, and more.

Recycling is the process of taking an otherwise-discarded item or material and cleaning, sorting, and breaking it down into its basic form (such as fibers or pellets). This material is then used to produce new items. Recycling keeps useful materials from being discarded in landfills, prevents resource extraction due to the creation of new materials, and provides a new life for used items. Recycling can utilize both pre-consumer waste (materials left over from production) or post-consumer materials (used clothing, empty water bottles, etc).

We support safe and fair labor practices when producing sustainable products. This company cares for their workers by fostering a safe work environment and providing their employees with fair wage.

Sulfates are synthetic chemical ingredients commonly used in beauty products and household cleaners, like shampoos and dish soaps. You can usually identify sulfates in an ingredients list by looking out for the most common types: Sodium Lauryl Sulfate (SLC) and Sodium Laureth Sulfates (SLES). These chemicals, often derived from petroleum, are used to help form the “lather” we’re used to seeing in our beauty and cleaning products. When used in the shower or sink, these chemicals can flow through the pipes and into our waterways. Synthetic sulfates have been linked to allergic reactions, eye and skin irritation, and hair loss, and some studies suggest they contain carcinogenic ingredients.