Plaine Products Purple Shampoo (10 oz) is the ultimate solution for neutralizing brassy undertones and enhancing the vibrant shades of blonde, silver, and grey hair. This eco-friendly shampoo not only tames unwanted brassiness on brunettes but also strengthens and repairs hair strands for healthier, shinier locks. Featuring a thoughtfully curated blend of plant-based ingredients, this purple shampoo is perfect for a more sustainable haircare routine.

Cruelty Free is a certification process through PETA that labels products that are not tested on animals. All companies that are included on PETA’s cruelty-free list have signed a statement verifying that they don’t use ingredients or create finished products that help conduct or pay for any tests on animals.

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Parabens are synthetic chemical preservatives, commonly used in beauty products like shampoo, lotion, and deodorants. Parabens can accumulate in your body, and have been linked to hormonal disruption and reproductive problems. In studies of breast cancer patients, parabens have been found in the tissue of cancerous tumors. If you want to avoid Parabens in your beauty products, keep an eye out for methylparaben, propylparaben, butylparaben, and ethylparaben in the ingredients list.

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Sulfates are synthetic chemical ingredients commonly used in beauty products and household cleaners, like shampoos and dish soaps. You can usually identify sulfates in an ingredients list by looking out for the most common types: Sodium Lauryl Sulfate (SLC) and Sodium Laureth Sulfates (SLES). These chemicals, often derived from petroleum, are used to help form the “lather” we’re used to seeing in our beauty and cleaning products. When used in the shower or sink, these chemicals can flow through the pipes and into our waterways. Synthetic sulfates have been linked to allergic reactions, eye and skin irritation, and hair loss, and some studies suggest they contain carcinogenic ingredients.

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Packaging

Bottled in infinitely recyclable aluminum to reduce waste. Includes a reusable pump for sustainable dispensing. Zero single-use plastics are used in packaging.

Origin

Crafted in the USA.

Made Without

Sulfates, Parabens, Phthalates, Silicones, Synthetic, Fragrances and Palm Oil.

Certifications

Certified Vegan, Certified Cruelty-Free

Ingredients

Aloe Barbadensis Leaf Juice: Hydrates and nourishes hair, leaving it shiny and soft.
Citrus Aurantium Dulcis (Orange) Fruit Extract: Provides antioxidant and anti-inflammatory benefits while stimulating the scalp.
Hibiscus Sabdariffa Flower Extract: Strengthens hair and adds natural shine.
Prunus Amygdalus Dulcis (Sweet Almond) Oil: Hydrates, combats dryness, and reduces frizz.
CI 60730 (Violet No.2): Neutralizes yellow and brassy tones for balanced, bright hair color.

Product Features

Neutralizes brassy and yellow tones in blonde, silver, and grey hair.
Works to strengthen and repair damaged hair.
Hydrating formula with plant-based ingredients for softer, shinier hair.
Free bottle return program for a zero-waste cycle.

Returns

This product is not eligible for return, but you can send empty bottles back to Plaine Products to be refilled and reused! Fill out this form to get a return label.

Specifications

Neutralizes brassy and yellow tones in blonde, silver, and grey hair.
Works to strengthen and repair damaged hair.
Hydrating formula with plant-based ingredients for softer, shinier hair.
Free bottle return program for a zero-waste cycle.

Measurements

10 oz Bottle

End of Life

- Help us reduce costs and minimize waste by returning only bottles we can safely reuse. Every return helps reduce single-use plastic!
- Accepted Returns:
  - Bottles, jars, and buckets must be empty, rinsed, and dried to prevent leakage.
  - No large dents (bigger than a dime) or hard water spots.
- Not Accepted:
  - Travel/sample bottles (please keep and refill them).
  - Bottles from other companies.
  - Items that don’t meet our reuse standards—please recycle locally instead.
- If you can reuse jars or buckets, feel free to keep them—just don’t throw them away. Thank you for supporting sustainability!
- Request a Return Label:
  - Visit this link: https://www.plaineproducts.com/reuse/